By Nafisat Makinde
The Federal Road Safety Corps (FRSC) has launched a nationwide campaign to reduce road traffic crashes in Nigeria by 50% by 2030, aligning with the United Nations’ Decade of Action for Road Safety.
The initiative, dubbed “ Drive Right, Drive Smart; Road Safety Film Festival ,” aims to harness the power of entertainment and digital media to promote safer road habits among young Nigerians.
FRSC Corps Marshal, Mallam Shehu Mohammed, disclosed this on Wednesday during a press conference in Abuja, expressing concern over the alarming rate of road accidents globally, which claims over one million lives annually.
The campaign seeks to reorient young road users through storytelling, visual content, and celebrity engagement.
The campaign will encourage young Nigerians to create content that promotes road safety, and participants will be rewarded for outstanding entries that showcase safe road practices.
The campaign will also dramatize real-life road scenarios to promote compliance with traffic rules.
Mallam Mohammed called on filmmakers, skit makers, content creators, and media influencers to partner with FRSC in disseminating the message of safer roads across Nigeria.
The President of “I Am the Future of Nigeria” initiative, Nonni Okocha, emphasized the importance of collective responsibility in road safety. He urged government agencies, schools, communities, media, and celebrities to support the initiative. Dr. Emeka Rollas, President of the Actor Guild of Nigeria, pledged full support for the FRSC and the initiative, highlighting the significance of storytelling and film in enhancing road safety awareness.
“Road safety is a national concern,” Dr. Rollas said. “Every day, families are shattered by crashes that are largely preventable.
This initiative speaks where lectures fail.” He encouraged members of the entertainment industry to amplify the road safety message and mentor emerging talents participating in the initiative.
By working together, Nigeria can reduce road crashes and fatalities by 50% by 2030, achieving the United Nations’ target and making the country’s roads safer for all users.
